City identifies X factor to overcome vaccine hesitancy: free beer

Brewery in Buffalo offers a Moderna vaccine shot with a free pint glass and coupon for the vaccinated person’s drink of choice

A micro-brewery in Buffalo, New York, has been offering free beer to encourage vaccine-hesitant customers to visit pop-up vaccination clinics next to its taprooms – and the program has been a roaring success.

The scheme, a hook-up between Erie county health department and two local breweries, comes as many regions across the US are seeing sharp declines in vaccine demand.

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Source: The Guardian